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PIVOTING YOUR STARTUP

Every startup wants to create a product/service that produces the highest amount of revenues and the largest following. The challenge is that business is not all sunshine and rainbows. Business is full of challenges, potholes and curves in the road. Pivoting your startup around these obstacles will give you a higher probability of being successful.

Pivoting is defined as reacting to change. Change in any business, small or large, is inevitable. Thus, those startups that understand how and when to pivot have a greater likelihood of being successful than those who don't. Learn how and when to pivot at this upcoming and ground-breaking event. Learn from those who have already mastered this art and who are committed to your success.

Topics:

• how/when to pivot
• managing your team & investors during pivots
• measuring pivots
• pivoting in every aspect of your business
• & more

Agenda:

7:00 - 7:45pm:     Refreshments/Mixing

7:45/8 - 9:00pm:  Discussion, moderated by Aaron Abram (Founder of FounderPanel)

9:00 - 9:30pm:     Audience Q&A, moderated by Jad Meouchy

9:30 - 10:00pm:   Mixing with panelists/audience

(4) Panelists: 

Howard Marks

Co-Chair

Start Engine is a rapid accelerator focused on helping Los Angeles based technology startups build a solid foundation for success in 90 days.  Start Engine provides local startups with the essential resources, mentors and counsel needed to become successful, self-directed businesses.

CoFounder

StartEngine.com

>  Activision & Acclaim Games are billion ($)+ companies

> StartEngine is one of the leading tech Accelerator Programs in LA

> Howard has pivoted multiple companies to success 

> University of Michigan, B.S., Engineering, Computer Engineering

Stuart Halperin

CoFounder

Hollywood.com is the ultimate news site made for entertainment lovers by entertainment lovers, providing in -depth reporting, expert analysis, and witty commentary surrounding stars and projects from A- to Z-list.

Stuart Halperin

>  Internet Pioneer in 1993, grew Hollywood.com traffic to 60 million page impressions per month

> Developed business with  motion picture studiois, NBC, HBO, WB TV, WB Records, Virgin Records, CBS/FOX Video, Intel Corporation

> Long-time head of marketing at MovieTickets.com, a leader in the Internet movie ticketing business

> Columbia University, Columbia Business School MBA &

New York University (NYU), Tisch School of Arts, BFA Film/Television

Jeffrey Tinsley

Founder/CEO/Chairman

MyLife.com provides the leading Personal Relationship Manager (PRM) allowing 60 million members to get all their social network updates and email messages, all in one place for the purpose of saving time and simplifying communications. MyLife users can also easily build and monitor one online identity including many profiles, and make personal and professional connections by searching over 700 million profiles.

MyLife.com

>  Jeff is resonpsible for MyLife's overall direction and strategies toward building the Internet's single source for finding people and staying connected on the Web.

> MyLife currently has 60 Million+ members

> Ernst & Young Entrepreneur of the Year 2009: 

Technology & On-line Services Winner

> CEO of GreatDomains.com, Acquired by VeriSign in 2000 for $100 Million

Erik Oberholtzer

CoFounder

Tender Greens' 9 restaurants offer slow food done fast.  They serve fresh, healthy, chef-inspired, farmer's market sensible dishes at affordable prices, in a relaxed environment.  Founded in 2006 by three chefs with the intention of creating a restaurant where other chefs would want to go on their day off.  Tender Greens will open 4-5 locations per year; over the next 10 years.

TenderGreens.com

>  9 Restaurant locations & Scaling:  Santa Monica, Culver City, Hollywood, Irvine, Pasadena, San Diego (2), Walnut Creek & West Hollywood

> Former Executive Chef at Shutters On The Beach in Santa Monica

> Spent (2) years raising money for fisrt Tender Greens location

> Johnson and Whales University, A.A., Culinary Arts/Chef Training &

Temple University, B.A., Psychology

Refreshments: 

Venue:

BLANKSPACES

5405 Wilshire Blvd., Los Angeles, CA  90036

*There is plenty of metered parking.

Please read the signs carefully.